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Design is the synthesis of the initial Research, Concept Development, Planning, Programming, Budgeting, and Systems Integration Process. Throughout the schematic design phase, the information gathered during research is redefined into plans, elevations, details, and specifications, etc.
ZTA + LD’s emphasis is on quality and sensitivity to the client’s criteria and end-user/market demand. This is accomplished by coordinating design elements, within pre-defined parameters (i.e. client criteria, environmental concerns, budgets, cost constraints, and schedules, etc.) The criteria, objectives, and preliminary conclusions, are re-analyzed and illustrations prepared to demonstrate how best to accomplish the market, end-users, and client’s goals. The conclusions are illustrated and represented in the Schematic Design Phase.